Color

#43447a

#43447a
hex#43447a
rgbrgb(67, 68, 122)
hslhsl(239, 29%, 37%)
oklchoklch(0.412 0.089 280.9)
Closest name: Evening Magic (#363e7d)Relative luminance 0.0673

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7a7943

#435f7a · #5d437a

#7a4344 · #447a43

Split-complementary

Open in tool →

#7a5d43 · #5f7a43

#7a435f · #7a7943 · #437a5d

Contrast

#43447a as textRatioAAAA largeAAAFix
Aaon white
8.95:1passpasspassPasses AAA — no fix needed.
Aaon black
2.35:1failfailfail
  • AA: use #6e6faf as the text (4.56:1)
  • AAA: use #9293c3 as the text (7.18:1)
  • AA: or shift the background to #b8b8b8 (4.51:1)
  • AAA: or shift the background to #e6e6e6 (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #43447a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #43447a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #43447a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/43447a-a09cc4-df964e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md