Color

#43437a

#43437a
hex#43437a
rgbrgb(67, 67, 122)
hslhsl(240, 29%, 37%)
oklchoklch(0.41 0.091 281.6)
Closest name: Evening Magic (#363e7d)Relative luminance 0.0661

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7a7a43

#435e7a · #5e437a

#7a4343 · #437a43

Split-complementary

Open in tool →

#7a5e43 · #5e7a43

#7a435e · #7a7a43 · #437a5e

Contrast

#43437a as textRatioAAAA largeAAAFix
Aaon white
9.04:1passpasspassPasses AAA — no fix needed.
Aaon black
2.32:1failfailfail
  • AA: use #6e6eaf as the text (4.51:1)
  • AAA: use #9292c3 as the text (7.12:1)
  • AA: or shift the background to #b8b8b8 (4.56:1)
  • AAA: or shift the background to #e3e3e3 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #43437a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #43437a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #43437a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/43437a-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md