Color
#43074b
#43074brgb(67, 7, 75)hsl(293, 83%, 16%)oklch(0.281 0.122 322.5)Colors that go with #43074b
Blue, Cadet Blue and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Blue #0000ff
shipped4 real palettes, including Sketch's brand system and Tim Hortons's brand system put Blue beside #43074b, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #43074b: 4 real palettes, including SoFi's brand system and Open House, as the supporting colour.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #43074b: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
shippedCrimson is paired with #43074b in 5 real palettes, including Tim Hortons's brand system and Pinterest's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #43074b: 10 real palettes, including Heinz's brand system and Discover's brand system, as the accent.
Light Pink #ffb6c1
shippedLight Pink shows up next to #43074b in 4 real palettes, including Sorbet and Pastel Pop, as the lead colour.
Midnight Blue #191970
shipped4 real palettes, including Tide Pool and Allbirds's brand system put Midnight Blue beside #43074b, as that palette's text colour.
Forest Green #228b22
complementaryForest Green sits directly opposite #43074b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #43074b
Tints & shades
Harmonies
Contrast
| #43074b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 15.32:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.37:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #43074b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#43074b reads as cool, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #43074b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/43074b-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md