Color

#404f91

#404f91
hex#404f91
rgbrgb(64, 79, 145)
hslhsl(229, 39%, 41%)
oklchoklch(0.449 0.109 271.7)
Closest name: Assassin (#2d4f83)Relative luminance 0.0873

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#918240

#407891 · #5a4091

#91404f · #4f9140

Split-complementary

Open in tool →

#915a40 · #789140

#914078 · #918240 · #40915a

Contrast

#404f91 as textRatioAAAA largeAAAFix
Aaon white
7.65:1passpasspassPasses AAA — no fix needed.
Aaon black
2.75:1failfailfail
  • AA: use #5f70b9 as the text (4.5:1)
  • AAA: use #8693ca as the text (7.04:1)
  • AA: or shift the background to #c7c7c7 (4.53:1)
  • AAA: or shift the background to #f5f5f5 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #404f91 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#404f91 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #404f91
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #404f91 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/404f91-9c9fc4-df7e4e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md