Color

#40409c

#40409c
hex#40409c
rgbrgb(64, 64, 156)
hslhsl(240, 42%, 43%)
oklchoklch(0.426 0.146 278.2)
Closest name: Blueberry (#464196)Relative luminance 0.0716

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9c9c40

#406e9c · #6e409c

#9c4040 · #409c40

Split-complementary

Open in tool →

#9c6e40 · #6e9c40

#9c406e · #9c9c40 · #409c6e

Contrast

#40409c as textRatioAAAA largeAAAFix
Aaon white
8.64:1passpasspassPasses AAA — no fix needed.
Aaon black
2.43:1failfailfail
  • AA: use #6b6bc2 as the text (4.51:1)
  • AAA: use #8f8fd1 as the text (7.02:1)
  • AA: or shift the background to #bdbdbd (4.6:1)
  • AAA: or shift the background to #e8e8e8 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40409c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#40409c reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #40409c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #40409c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/40409c-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md