Color

#40407d

#40407d
hex#40407d
rgbrgb(64, 64, 125)
hslhsl(240, 32%, 37%)
oklchoklch(0.403 0.1 280.9)
Closest name: Evening Magic (#363e7d)Relative luminance 0.0624

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7d7d40

#405e7d · #5e407d

#7d4040 · #407d40

Split-complementary

Open in tool →

#7d5e40 · #5e7d40

#7d405e · #7d7d40 · #407d5e

Contrast

#40407d as textRatioAAAA largeAAAFix
Aaon white
9.34:1passpasspassPasses AAA — no fix needed.
Aaon black
2.25:1failfailfail
  • AA: use #6e6eb4 as the text (4.55:1)
  • AAA: use #9393c8 as the text (7.25:1)
  • AA: or shift the background to #b5b5b5 (4.56:1)
  • AAA: or shift the background to #e0e0e0 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40407d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #40407d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #40407d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/40407d-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md