Color

#403c77

#403c77
hex#403c77
rgbrgb(64, 60, 119)
hslhsl(244, 33%, 35%)
oklchoklch(0.391 0.097 284)
Closest name: Evening Magic (#363e7d)Relative luminance 0.0565

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#73773c

#3c5577 · #5d3c77

#77403c · #3c7740

Split-complementary

Open in tool →

#775d3c · #55773c

#773c55 · #73773c · #3c775d

Contrast

#403c77 as textRatioAAAA largeAAAFix
Aaon white
9.86:1passpasspassPasses AAA — no fix needed.
Aaon black
2.13:1failfailfail
  • AA: use #726db6 as the text (4.58:1)
  • AAA: use #9692c8 as the text (7.24:1)
  • AA: or shift the background to #b0b0b0 (4.54:1)
  • AAA: or shift the background to #dbdbdb (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #403c77 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #403c77
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #403c77 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/403c77-a39cc4-dfa24e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md