Macaron
Open in tool →Rose, sky and pistachio at patisserie strength — the pastel trio, with a plum-grey text colour so it never washes out.
Color
#40353f
#40353f
hex
#40353frgb
rgb(64, 53, 63)hsl
hsl(305, 9%, 23%)oklch
oklch(0.345 0.023 329)Closest name: After Midnight (#38393f)Relative luminance 0.04
Colors that go with #40353f
Amber, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Amber #ffbf00
shippedAmber is paired with #40353f in 5 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour.
Blue #0000ff
shipped12 real palettes, including Dunkin''s brand system and Minecraft's brand system put Blue beside #40353f, as the supporting colour.
Blush Pink #e8b4b8
shipped5 real palettes, including Garden Wedding and Nursery put Blush Pink beside #40353f, as the supporting colour.
Burlywood #deb887
shippedBurlywood is paired with #40353f in 5 real palettes, including Polaroid and Coastal, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #40353f: 8 real palettes, including Clean Beauty and Coastal, as the lead colour.
Champagne #f7e7ce
shipped7 real palettes, including Bramble and Darkroom put Champagne beside #40353f, as the text colour against it.
Chocolate #d2691e
shippedChocolate shows up next to #40353f in 4 real palettes, including Homestead and Wellness, as the accent.
White Smoke #f5f5f5
neutralWhite Smoke is the near-white surface #40353f was made for — maximum legibility with no colour cast to argue with.
Real palettes that use #40353f
Tints & shades
Harmonies
Contrast
| #40353f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 11.67:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.8:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40353f as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#40353f reads as muted, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #40353f
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #40353f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/40353f-c19fba-8ccb62-2d1f26-eee9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md