Color

#403196

#403196
hex#403196
rgbrgb(64, 49, 150)
hslhsl(249, 51%, 39%)
oklchoklch(0.395 0.158 283.3)
Closest name: Bluebell (#333399)Relative luminance 0.0549

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#879631

#315496 · #733196

#964031 · #319640

Split-complementary

Open in tool →

#967331 · #549631

#963154 · #879631 · #319673

Contrast

#403196 as textRatioAAAA largeAAAFix
Aaon white
10.01:1passpasspassPasses AAA — no fix needed.
Aaon black
2.1:1failfailfail
  • AA: use #7869ce as the text (4.71:1)
  • AAA: use #978bda as the text (7.02:1)
  • AA: or shift the background to #b0b0b0 (4.62:1)
  • AAA: or shift the background to #d9d9d9 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #403196 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#403196 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #403196
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #403196 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/403196-a79cc4-dfae4e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md