Color

#402dcd

#402dcd
hex#402dcd
rgbrgb(64, 45, 205)
hslhsl(247, 64%, 49%)
oklchoklch(0.444 0.229 276.9)
Closest name: Blurple (#5539cc)Relative luminance 0.0737

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bacd2d

#2d6acd · #902dcd

#cd402d · #2dcd40

Split-complementary

Open in tool →

#cd902d · #6acd2d

#cd2d6a · #bacd2d · #2dcd90

Contrast

#402dcd as textRatioAAAA largeAAAFix
Aaon white
8.49:1passpasspassPasses AAA — no fix needed.
Aaon black
2.47:1failfailfail
  • AA: use #7264dd as the text (4.58:1)
  • AAA: use #958ae5 as the text (7.04:1)
  • AA: or shift the background to #bdbdbd (4.52:1)
  • AAA: or shift the background to #ebebeb (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #402dcd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#402dcd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #402dcd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #402dcd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/402dcd-a59cc4-dfaa4e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md