Bakery
Open in tool →Crust browns and butter on a flour-white surface — soft, appetizing, and nothing artificial.
Color
#40281c
#40281c
hex
#40281crgb
rgb(64, 40, 28)hsl
hsl(20, 39%, 18%)oklch
oklch(0.303 0.042 47.3)Closest name: English Walnut (#3e2b23)Relative luminance 0.0269
Colors that go with #40281c
Charcoal, Sienna and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #40281c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Sienna #a0522d
analogousshippedSienna is #40281c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #40281c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Teal #008080
complementaryshippedTeal sits directly opposite #40281c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #40281c in 8 real palettes, including McDonald's's brand system and Maple, as the lead colour.
Blue #0000ff
shipped14 real palettes, including Tim Hortons's brand system and Headspace's brand system put Blue beside #40281c, as the accent.
Blush Pink #e8b4b8
shipped5 real palettes, including Blush and Garden Wedding put Blush Pink beside #40281c, as the supporting colour.
Burlywood #deb887
shippedBurlywood is paired with #40281c in 6 real palettes, including Polaroid and Kiln, as the accent.
Real palettes that use #40281c
Tints & shades
Harmonies
Contrast
| #40281c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 13.65:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.54:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40281c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#40281c reads as warm, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #40281c
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #40281c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/40281c-c4ae9c-62cbbb-2d2a1f-f1e9eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md