Color
#40278b
#40278brgb(64, 39, 139)hsl(255, 56%, 35%)oklch(0.37 0.156 287.7)Colors that go with #40278b
Charcoal, Royal Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #40278b: softer than #000 and cool enough to feel like part of the same palette.
Royal Blue #4169e1
analogousshippedRoyal Blue is #40278b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped5 real palettes, including Procter & Gamble's brand system and Zillow's brand system put Blue beside #40278b, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #40278b in 7 real palettes, including Casper Sleep's brand system and Marvel's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #40278b: 8 real palettes, including Warbyparker's brand system and Unilever's brand system, as the accent.
Steel Blue #4682b4
shippedDesigners have shipped Steel Blue with #40278b: 5 real palettes, including FedEx's brand system and Hershey's's brand system, as the accent.
Taupe #483c32
shippedTaupe is paired with #40278b in 4 real palettes, including Gillette's brand system and Datadog's brand system, as the lead colour.
Tomato #ff6347
shipped4 real palettes, including dbt Labs's brand system and FedEx's brand system put Tomato beside #40278b, as the lead colour.
Real palettes that use #40278b
Tints & shades
Harmonies
Contrast
| #40278b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 11.16:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.88:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40278b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#40278b reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #40278b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/40278b-ab9cc4-dfbd4e-291f2d-e9ebf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md