Color

#40254b

#40254b
hex#40254b
rgbrgb(64, 37, 75)
hslhsl(283, 34%, 22%)
oklchoklch(0.316 0.073 315.5)
Closest name: Acai (#48295b)Relative luminance 0.0292

Colors that go with #40254b

Dark Olive Green, Sea Green and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #40254b

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#304b25

#2d254b · #4b2543

#4b4025 · #254b40

Split-complementary

Open in tool →

#434b25 · #254b2d

#4b2d25 · #304b25 · #25434b

Contrast

#40254b as textRatioAAAA largeAAAFix
Aaon white
13.26:1passpasspassPasses AAA — no fix needed.
Aaon black
1.58:1failfailfail
  • AA: use #995eb0 as the text (4.58:1)
  • AAA: use #b387c4 as the text (7.18:1)
  • AA: or shift the background to #999999 (4.65:1)
  • AAA: or shift the background to #bdbdbd (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40254b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#40254b reads as cool, muted, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #40254b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #40254b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/40254b-bb9fc1-b2cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md