Color

#40239f

#40239f
hex#40239f
rgbrgb(64, 35, 159)
hslhsl(254, 64%, 38%)
oklchoklch(0.384 0.184 284.3)
Closest name: Bluebell (#333399)Relative luminance 0.048

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#829f23

#23449f · #7e239f

#9f4023 · #239f40

Split-complementary

Open in tool →

#9f7e23 · #449f23

#9f2344 · #829f23 · #239f7e

Contrast

#40239f as textRatioAAAA largeAAAFix
Aaon white
10.72:1passpasspassPasses AAA — no fix needed.
Aaon black
1.96:1failfailfail
  • AA: use #7d60dc as the text (4.58:1)
  • AAA: use #9f8ae5 as the text (7.24:1)
  • AA: or shift the background to #a8a8a8 (4.51:1)
  • AAA: or shift the background to #d1d1d1 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40239f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#40239f reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #40239f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #40239f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/40239f-aa9cc4-dfbb4e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md