Color

#401fc7

#401fc7
hex#401fc7
rgbrgb(64, 31, 199)
hslhsl(252, 73%, 45%)
oklchoklch(0.423 0.233 278.6)
Closest name: Busty Blue (#3300cc)Relative luminance 0.0619

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a5c71f

#1f51c7 · #941fc7

#c7401f · #1fc740

Split-complementary

Open in tool →

#c7941f · #51c71f

#c71f51 · #a5c71f · #1fc794

Contrast

#401fc7 as textRatioAAAA largeAAAFix
Aaon white
9.38:1passpasspassPasses AAA — no fix needed.
Aaon black
2.24:1failfailfail
  • AA: use #7b60e6 as the text (4.66:1)
  • AAA: use #9c88ec as the text (7.15:1)
  • AA: or shift the background to #b5b5b5 (4.57:1)
  • AAA: or shift the background to #e0e0e0 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #401fc7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#401fc7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #401fc7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #401fc7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/401fc7-a99cc4-dfb64e-281f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md