Color

#401730

#401730
hex#401730
rgbrgb(64, 23, 48)
hslhsl(323, 47%, 17%)
oklchoklch(0.277 0.073 345.3)
Closest name: Blackberry (#43182f)Relative luminance 0.0192

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#174027

#3b1740 · #40171c

#304017 · #173040

Split-complementary

Open in tool →

#1c4017 · #17403b

#403b17 · #174027 · #171c40

Contrast

#401730 as textRatioAAAA largeAAAFix
Aaon white
15.18:1passpasspassPasses AAA — no fix needed.
Aaon black
1.38:1failfailfail
  • AA: use #be4b92 as the text (4.61:1)
  • AAA: use #d07cb0 as the text (7.19:1)
  • AA: or shift the background to #8c8c8c (4.51:1)
  • AAA: or shift the background to #b0b0b0 (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #401730 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#401730 reads as warm, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #401730
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #401730 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/401730-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md