Color

#40124f

#40124f
hex#40124f
rgbrgb(64, 18, 79)
hslhsl(285, 63%, 19%)
oklchoklch(0.29 0.112 316.5)
Closest name: Velvet Cosmos (#441144)Relative luminance 0.0209

Colors that go with #40124f

Charcoal, Sea Green and Forest Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#214f12

#21124f · #4f1240

#4f4012 · #124f40

Split-complementary

Open in tool →

#404f12 · #124f21

#4f2112 · #214f12 · #12404f

Contrast

#40124f as textRatioAAAA largeAAAFix
Aaon white
14.82:1passpasspassPasses AAA — no fix needed.
Aaon black
1.42:1failfailfail
  • AA: use #af40d4 as the text (4.51:1)
  • AAA: use #c576e0 as the text (7.04:1)
  • AA: or shift the background to #8f8f8f (4.58:1)
  • AAA: or shift the background to #b3b3b3 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40124f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#40124f reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #40124f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #40124f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/40124f-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md