Color
#40124a
#40124argb(64, 18, 74)hsl(289, 61%, 18%)oklch(0.286 0.106 319.9)Colors that go with #40124a
Charcoal, Slate Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #40124a: softer than #000 and cool enough to feel like part of the same palette.
Slate Blue #6a5acd
analogousshippedSlate Blue is #40124a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Teal #008080
split-complementshippedTeal is a split-complement of #40124a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Forest Green #228b22
complementaryshippedForest Green sits directly opposite #40124a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #40124a in 6 real palettes, including Southwest Airlines's brand system and Beach Hut, as the accent.
Blue #0000ff
shipped11 real palettes, including Sketch's brand system and Tim Hortons's brand system put Blue beside #40124a, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #40124a: 7 real palettes, including SoFi's brand system and Open House, as the supporting colour.
Real palettes that use #40124a
Tints & shades
Harmonies
Contrast
| #40124a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 14.96:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.4:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40124a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#40124a reads as cool, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #40124a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/40124a-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md