Color

#401240

#401240
hex#401240
rgbrgb(64, 18, 64)
hslhsl(300, 56%, 16%)
oklchoklch(0.279 0.096 327.8)
Closest name: Velvet Cosmos (#441144)Relative luminance 0.0189

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#124012

#291240 · #401229

#404012 · #124040

Split-complementary

Open in tool →

#294012 · #124029

#402912 · #124012 · #122940

Contrast

#401240 as textRatioAAAA largeAAAFix
Aaon white
15.23:1passpasspassPasses AAA — no fix needed.
Aaon black
1.38:1failfailfail
  • AA: use #c337c3 as the text (4.65:1)
  • AAA: use #d770d7 as the text (7.19:1)
  • AA: or shift the background to #8c8c8c (4.53:1)
  • AAA: or shift the background to #b0b0b0 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #401240 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#401240 reads as warm, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #401240
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #401240 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/401240-c19fbd-95cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md