Color

#3d7cfa

#3d7cfa
hex#3d7cfa
rgbrgb(61, 124, 250)
hslhsl(220, 95%, 61%)
oklchoklch(0.614 0.2 262.2)
Closest name: Azure (#007fff)Relative luminance 0.2231

Colors that go with #3d7cfa

Charcoal, Crimson and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fabb3d

#3ddbfa · #5d3dfa

#fa3d7c · #7cfa3d

Split-complementary

Open in tool →

#fa5d3d · #dbfa3d

#fa3ddb · #fabb3d · #3dfa5d

Contrast

#3d7cfa as textRatioAAAA largeAAAFix
Aaon white
3.84:1failpassfail
  • AA: use #246bf9 as the text (4.62:1)
  • AAA: use #054bd6 as the text (7.04:1)
  • AA: or shift the background to #1a1a1a (4.53:1)
Aaon black
5.46:1passpassfail
  • AAA: use #6094fb as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3d7cfa as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#3d7cfa reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3d7cfa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3d7cfa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3d7cfa-9ca5c4-df694e-211f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md