Color

#3d7c99

#3d7c99
hex#3d7c99
rgbrgb(61, 124, 153)
hslhsl(199, 43%, 42%)
oklchoklch(0.557 0.079 230.3)
Closest name: Cry Me a River (#427898)Relative luminance 0.1771

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#995a3d

#3d9988 · #3d4e99

#993d7c · #7c993d

Split-complementary

Open in tool →

#993d4e · #99883d

#883d99 · #995a3d · #4e993d

Contrast

#3d7c99 as textRatioAAAA largeAAAFix
Aaon white
4.62:1passpassfail
  • AAA: use #2f5e75 as the text (7.05:1)
Aaon black
4.54:1passpassfail
  • AAA: use #5b9ebe as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3d7c99 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#3d7c99 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3d7c99
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3d7c99 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3d7c99-9cb3c4-df4e66-1f232d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md