Color

#3d74c2

#3d74c2
hex#3d74c2
rgbrgb(61, 116, 194)
hslhsl(215, 52%, 50%)
oklchoklch(0.56 0.135 257.5)
Closest name: Campanula (#3473b7)Relative luminance 0.1738

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c28b3d

#3db7c2 · #483dc2

#c23d74 · #74c23d

Split-complementary

Open in tool →

#c2483d · #b7c23d

#c23db7 · #c28b3d · #3dc248

Contrast

#3d74c2 as textRatioAAAA largeAAAFix
Aaon white
4.69:1passpassfail
  • AAA: use #2f5993 as the text (7.07:1)
Aaon black
4.48:1failpassfail
  • AA: use #4177c3 as the text (4.65:1)
  • AAA: use #7098d2 as the text (7.11:1)
  • AA: or shift the background to #fcfcfc (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3d74c2 as the background.

Brands using this color

Fonts for this mood

#3d74c2 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3d74c2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3d74c2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3d74c2-9ca8c4-df5d4e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md