Color

#3d73fa

#3d73fa
hex#3d73fa
rgbrgb(61, 115, 250)
hslhsl(223, 95%, 61%)
oklchoklch(0.597 0.21 264.4)
Closest name: Blue Öyster Cult (#5577ee)Relative luminance 0.2016

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fac43d

#3dd1fa · #663dfa

#fa3d73 · #73fa3d

Split-complementary

Open in tool →

#fa663d · #d1fa3d

#fa3dd1 · #fac43d · #3dfa66

Contrast

#3d73fa as textRatioAAAA largeAAAFix
Aaon white
4.17:1failpassfail
  • AA: use #336bfa as the text (4.54:1)
  • AAA: use #0645e5 as the text (7.02:1)
  • AA: or shift the background to #0f0f0f (4.59:1)
Aaon black
5.03:1passpassfail
  • AAA: use #6a93fb as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3d73fa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3d73fa reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3d73fa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3d73fa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3d73fa-9ca3c4-df704e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md