Color

#3b7dbf

#3b7dbf
hex#3b7dbf
rgbrgb(59, 125, 191)
hslhsl(210, 53%, 49%)
oklchoklch(0.578 0.122 250.8)
Closest name: Haddock’s Sweater (#277aba)Relative luminance 0.1936

Colors that go with #3b7dbf

Charcoal, Copper and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bf7d3b

#3bbfbf · #3b3bbf

#bf3b7d · #7dbf3b

Split-complementary

Open in tool →

#bf3b3b · #bfbf3b

#bf3bbf · #bf7d3b · #3bbf3b

Contrast

#3b7dbf as textRatioAAAA largeAAAFix
Aaon white
4.31:1failpassfail
  • AA: use #3878b7 as the text (4.63:1)
  • AAA: use #2a5989 as the text (7.27:1)
  • AA: or shift the background to #0d0d0d (4.51:1)
Aaon black
4.87:1passpassfail
  • AAA: use #679cd0 as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3b7dbf as the background.

Brands using this color

Fonts for this mood

#3b7dbf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3b7dbf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3b7dbf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3b7dbf-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md