Color

#398fa2

#398fa2
hex#398fa2
rgbrgb(57, 143, 162)
hslhsl(191, 48%, 43%)
oklchoklch(0.606 0.086 214.9)
Closest name: Blue Moon (#3992a8)Relative luminance 0.2312

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a24c39

#39a281 · #395aa2

#a2398f · #8fa239

Split-complementary

Open in tool →

#a2395a · #a28139

#8139a2 · #a24c39 · #5aa239

Contrast

#398fa2 as textRatioAAAA largeAAAFix
Aaon white
3.73:1failpassfail
  • AA: use #327e8f as the text (4.65:1)
  • AAA: use #26606d as the text (7.06:1)
  • AA: or shift the background to #1c1c1c (4.56:1)
Aaon black
5.62:1passpassfail
  • AAA: use #41a3b9 as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #398fa2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#398fa2 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #398fa2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #398fa2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/398fa2-a2b6be-df4e7a-1f252d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md