Color

#397b93

#397b93
hex#397b93
rgbrgb(57, 123, 147)
hslhsl(196, 44%, 40%)
oklchoklch(0.55 0.076 224.7)
Closest name: Cry Me a River (#427898)Relative luminance 0.1714

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#935139

#39937e · #394e93

#93397b · #7b9339

Split-complementary

Open in tool →

#93394e · #937e39

#7e3993 · #935139 · #4e9339

Contrast

#397b93 as textRatioAAAA largeAAAFix
Aaon white
4.74:1passpassfail
  • AAA: use #2c5f72 as the text (7.03:1)
Aaon black
4.43:1failpassfail
  • AA: use #3b7e97 as the text (4.62:1)
  • AAA: use #52a0bc as the text (7.11:1)
  • AA: or shift the background to #fafafa (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #397b93 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#397b93 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #397b93
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #397b93 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/397b93-9cb5c4-df4e6e-1f232d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md