Color

#396fb1

#396fb1
hex#396fb1
rgbrgb(57, 111, 177)
hslhsl(213, 51%, 46%)
oklchoklch(0.537 0.119 254.7)
Closest name: Campanula (#3473b7)Relative luminance 0.1541

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b17b39

#39abb1 · #3f39b1

#b1396f · #6fb139

Split-complementary

Open in tool →

#b13f39 · #abb139

#b139ab · #b17b39 · #39b13f

Contrast

#396fb1 as textRatioAAAA largeAAAFix
Aaon white
5.14:1passpassfail
  • AAA: use #2e5a8e as the text (7.07:1)
Aaon black
4.08:1failpassfail
  • AA: use #3d77bd as the text (4.57:1)
  • AAA: use #6d99d0 as the text (7.12:1)
  • AA: or shift the background to #f0f0f0 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #396fb1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#396fb1 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #396fb1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #396fb1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/396fb1-9ca9c4-df584e-1f202d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md