Color

#3967a2

#3967a2
hex#3967a2
rgbrgb(57, 103, 162)
hslhsl(214, 48%, 43%)
oklchoklch(0.51 0.107 255.5)
Closest name: Campanula (#3473b7)Relative luminance 0.1318

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a27539

#399ba2 · #4039a2

#a23967 · #67a239

Split-complementary

Open in tool →

#a24039 · #9ba239

#a2399b · #a27539 · #39a240

Contrast

#3967a2 as textRatioAAAA largeAAAFix
Aaon white
5.78:1passpassfail
  • AAA: use #31588c as the text (7.23:1)
Aaon black
3.64:1failpassfail
  • AA: use #4277bd as the text (4.61:1)
  • AAA: use #7098cd as the text (7.06:1)
  • AA: or shift the background to #e3e3e3 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3967a2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3967a2 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3967a2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3967a2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3967a2-9ca9c4-df5a4e-1f1f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md