Color

#396274

#396274
hex#396274
rgbrgb(57, 98, 116)
hslhsl(198, 34%, 34%)
oklchoklch(0.474 0.054 228)
Closest name: Atlantis (#336172)Relative luminance 0.1087

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#744b39

#397468 · #394574

#743962 · #627439

Split-complementary

Open in tool →

#743945 · #746839

#683974 · #744b39 · #457439

Contrast

#396274 as textRatioAAAA largeAAAFix
Aaon white
6.62:1passpassfail
  • AAA: use #365d6d as the text (7.13:1)
Aaon black
3.17:1failpassfail
  • AA: use #487d93 as the text (4.63:1)
  • AAA: use #699eb5 as the text (7.16:1)
  • AA: or shift the background to #d6d6d6 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #396274 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #396274
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #396274 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/396274-9cb3c4-df4e69-1f232d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md