Color

#394e37

#394e37
hex#394e37
rgbrgb(57, 78, 55)
hslhsl(115, 17%, 26%)
oklchoklch(0.399 0.046 142.5)
Closest name: Hōjicha (#424f3b)Relative luminance 0.0659

Colors that go with #394e37

Teal, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4c374e

#444e37 · #374e40

#37394e · #4e3739

Split-complementary

Open in tool →

#40374e · #4e3744

#37444e · #4c374e · #4e4037

Contrast

#394e37 as textRatioAAAA largeAAAFix
Aaon white
9.06:1passpasspassPasses AAA — no fix needed.
Aaon black
2.32:1failfailfail
  • AA: use #5c7d59 as the text (4.53:1)
  • AAA: use #7ca079 as the text (7.16:1)
  • AA: or shift the background to #b8b8b8 (4.57:1)
  • AAA: or shift the background to #e3e3e3 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #394e37 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#394e37 reads as muted, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #394e37
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #394e37 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/394e37-a2bea3-8d4edf-1f2d24-eef1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md