Color

#394bc0

#394bc0
hex#394bc0
rgbrgb(57, 75, 192)
hslhsl(232, 54%, 49%)
oklchoklch(0.472 0.183 270.9)
Closest name: Denim (#2243b6)Relative luminance 0.0971

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c0ae39

#398fc0 · #6b39c0

#c0394b · #4bc039

Split-complementary

Open in tool →

#c06b39 · #8fc039

#c0398f · #c0ae39 · #39c06b

Contrast

#394bc0 as textRatioAAAA largeAAAFix
Aaon white
7.14:1passpasspassPasses AAA — no fix needed.
Aaon black
2.94:1failfailfail
  • AA: use #5e6dcf as the text (4.56:1)
  • AAA: use #8591db as the text (7.07:1)
  • AA: or shift the background to #cfcfcf (4.58:1)
  • AAA: or shift the background to #ffffff (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #394bc0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#394bc0 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #394bc0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #394bc0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/394bc0-9c9dc4-df864e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md