Color

#394474

#394474
hex#394474
rgbrgb(57, 68, 116)
hslhsl(229, 34%, 34%)
oklchoklch(0.401 0.082 272.5)
Closest name: Blue Funk (#2d4470)Relative luminance 0.0627

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#746939

#396274 · #4c3974

#743944 · #447439

Split-complementary

Open in tool →

#744c39 · #627439

#743962 · #746939 · #39744c

Contrast

#394474 as textRatioAAAA largeAAAFix
Aaon white
9.32:1passpasspassPasses AAA — no fix needed.
Aaon black
2.25:1failfailfail
  • AA: use #6574b3 as the text (4.7:1)
  • AAA: use #8793c4 as the text (7:1)
  • AA: or shift the background to #b5b5b5 (4.55:1)
  • AAA: or shift the background to #e0e0e0 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #394474 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #394474
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #394474 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/394474-9c9fc4-df7e4e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md