#39343d as text	Ratio	AA	AA large	AAA	Fix
Aaon white	12.12:1	pass	pass	pass	Passes AAA — no fix needed.
Aaon black	1.73:1	fail	fail	fail	AA: use #7b7184 as the text (4.54:1) AAA: use #9c94a4 as the text (7.19:1) AA: or shift the background to #9e9e9e (4.52:1) AAA: or shift the background to #c7c7c7 (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #39343d as the background.

Brands using this color

Mercuryprimary · #323341 · Δ1.49

Fonts for this mood

#39343d reads as muted, dark, luxury. The font library is tagged with the same vocabulary:

Luxury fonts →Bold fonts →

mcpConnect your agent — build around #39343d

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #39343d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/39343d-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md