Color
#39309c
#39309crgb(57, 48, 156)hsl(245, 53%, 40%)oklch(0.393 0.168 279.1)Colors that go with #39309c
Charcoal, Steel Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #39309c: softer than #000 and cool enough to feel like part of the same palette.
Steel Blue #4682b4
analogousshippedSteel Blue is #39309c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped6 real palettes, including Procter & Gamble's brand system and CVS's brand system put Blue beside #39309c, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #39309c in 9 real palettes, including Walgreens's brand system and Wells Fargo's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #39309c: 8 real palettes, including Warbyparker's brand system and Unilever's brand system, as the accent.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #39309c: 4 real palettes, including Datadog's brand system and 3M's brand system, as the accent.
Midnight Blue #191970
shipped14 real palettes, including Blue Mono and Fintech Trust put Midnight Blue beside #39309c, as that palette's text colour.
Orange Red #ff4500
shippedOrange Red is paired with #39309c in 4 real palettes, including Tide's brand system and NASA's brand system, as the accent.
Real palettes that use #39309c
Tints & shades
Harmonies
Contrast
| #39309c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 10.11:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.08:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #39309c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#39309c reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #39309c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/39309c-a49cc4-dfa54e-261f2d-e9ecf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md