Color
#390f67
#390f67rgb(57, 15, 103)hsl(269, 75%, 23%)oklch(0.297 0.139 298.9)Colors that go with #390f67
Charcoal, Royal Blue and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #390f67: softer than #000 and cool enough to feel like part of the same palette.
Royal Blue #4169e1
analogousshippedRoyal Blue is #390f67's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #390f67: 5 real palettes, including Blue Mono and Purina Pro Plan's brand system, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #390f67 in 5 real palettes, including Casper Sleep's brand system and Marvel's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #390f67: 11 real palettes, including Bank of America's brand system and Discover's brand system, as the accent.
Powder Blue #b0e0e6
shippedDesigners have shipped Powder Blue with #390f67: 4 real palettes, including Frost & Ember and First Snow, as the supporting colour.
Steel Blue #4682b4
shippedDesigners have shipped Steel Blue with #390f67: 6 real palettes, including FedEx's brand system and Discover's brand system, as the accent.
Tomato #ff6347
shipped4 real palettes, including FedEx's brand system and dbt Labs's brand system put Tomato beside #390f67, as the supporting colour.
Real palettes that use #390f67
Tints & shades
Harmonies
Contrast
| #390f67 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 14.6:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.44:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #390f67 as the background.
Brands using this color
Fonts for this mood
#390f67 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #390f67 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/390f67-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md