Color

#390dfd

#390dfd
hex#390dfd
rgbrgb(57, 13, 253)
hslhsl(251, 98%, 52%)
oklchoklch(0.471 0.298 272.1)
Closest name: Overdue Blue (#4400ff)Relative luminance 0.0825

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d1fd0d

#0d59fd · #b10dfd

#fd390d · #0dfd39

Split-complementary

Open in tool →

#fdb10d · #59fd0d

#fd0d59 · #d1fd0d · #0dfdb1

Contrast

#390dfd as textRatioAAAA largeAAAFix
Aaon white
7.92:1passpasspassPasses AAA — no fix needed.
Aaon black
2.65:1failfailfail
  • AA: use #7758fd as the text (4.6:1)
  • AAA: use #9c86fe as the text (7.25:1)
  • AA: or shift the background to #c4c4c4 (4.54:1)
  • AAA: or shift the background to #f2f2f2 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #390dfd as the background.

Brands using this color

Fonts for this mood

#390dfd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #390dfd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #390dfd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/390dfd-a89cc4-dfb34e-281f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md