Color

#390ced

#390ced
hex#390ced
rgbrgb(57, 12, 237)
hslhsl(252, 90%, 49%)
oklchoklch(0.451 0.282 273.2)
Closest name: Overdue Blue (#4400ff)Relative luminance 0.0725

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c0ed0c

#0c50ed · #aa0ced

#ed390c · #0ced39

Split-complementary

Open in tool →

#edaa0c · #50ed0c

#ed0c50 · #c0ed0c · #0cedaa

Contrast

#390ced as textRatioAAAA largeAAAFix
Aaon white
8.57:1passpasspassPasses AAA — no fix needed.
Aaon black
2.45:1failfailfail
  • AA: use #795af6 as the text (4.61:1)
  • AAA: use #9d86f9 as the text (7.21:1)
  • AA: or shift the background to #bdbdbd (4.56:1)
  • AAA: or shift the background to #ebebeb (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #390ced as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#390ced reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #390ced
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #390ced and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/390ced-a99cc4-dfb64e-281f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md