Color

#390963

#390963
hex#390963
rgbrgb(57, 9, 99)
hslhsl(272, 83%, 21%)
oklchoklch(0.288 0.14 301.4)
Closest name: Cotinga Purple (#340059)Relative luminance 0.0197

Colors that go with #390963

Steel Blue, Olive Green and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#336209

#0c0962 · #62095f

#623909 · #096239

Split-complementary

Open in tool →

#5f6209 · #09620c

#620c09 · #336209 · #095f62

Contrast

#390963 as textRatioAAAA largeAAAFix
Aaon white
15.07:1passpasspassPasses AAA — no fix needed.
Aaon black
1.39:1failfailfail
  • AA: use #9f44ee as the text (4.54:1)
  • AAA: use #b978f2 as the text (7.03:1)
  • AA: or shift the background to #8f8f8f (4.66:1)
  • AAA: or shift the background to #b3b3b3 (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #390963 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#390963 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #390963
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #390963 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/390963-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md