Color

#390412

#390412
hex#390412
rgbrgb(57, 4, 18)
hslhsl(344, 87%, 12%)
oklchoklch(0.226 0.082 11.3)
Closest name: Chocolate Kiss (#3c1421)Relative luminance 0.01

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#04392b

#39042d · #391004

#123904 · #041239

Split-complementary

Open in tool →

#043910 · #042d39

#2d3904 · #04392b · #100439

Contrast

#390412 as textRatioAAAA largeAAAFix
Aaon white
17.5:1passpasspassPasses AAA — no fix needed.
Aaon black
1.2:1failfailfail
  • AA: use #e51049 as the text (4.5:1)
  • AAA: use #f4668c as the text (7.13:1)
  • AA: or shift the background to #828282 (4.55:1)
  • AAA: or shift the background to #a6a6a6 (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #390412 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#390412 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #390412
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #390412 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/390412-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md