#38541c as text	Ratio	AA	AA large	AAA	Fix
Aaon white	8.56:1	pass	pass	pass	Passes AAA — no fix needed.
Aaon black	2.45:1	fail	fail	fail	AA: use #57822b as the text (4.63:1) AAA: use #6ea437 as the text (7.03:1) AA: or shift the background to #bdbdbd (4.56:1) AAA: or shift the background to #ebebeb (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #38541c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

c2410c 365314 fbbf24 f4efe6 1f1a12

Trailhead

Open in tool →

Rust, pine and sun — high-visibility earth tones that read at a distance and on a trail sign.

Warm Bold VividOutdoors

Fonts for this mood

#38541c reads as dark, luxury, bold. The font library is tagged with the same vocabulary:

Luxury fonts →Bold fonts →

mcpConnect your agent — build around #38541c

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #38541c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/38541c-adbea2-514edf-202d1f-f1f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md