Circuit
Open in tool →Violet plus cyan is the current AI-product signal — pair it with pure black type to keep it from going candy.
Color
#37b0d2
#37b0d2
hex
#37b0d2rgb
rgb(55, 176, 210)hsl
hsl(193, 63%, 52%)oklch
oklch(0.706 0.114 220.9)Closest name: Aquarius (#2db0ce)Relative luminance 0.3652
Colors that go with #37b0d2
Charcoal, Amber and Dark Orange lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #37b0d2: softer than #000 and cool enough to feel like part of the same palette.
Amber #ffbf00
shippedAmber is paired with #37b0d2 in 4 real palettes, including Blueprint and Salesforce's brand system, as the accent.
Dark Orange #ff8c00
shippedDark Orange shows up next to #37b0d2 in 4 real palettes, including Elastic's brand system and Learning App, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #37b0d2: 7 real palettes, including Coca-Cola's brand system and Venmo's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #37b0d2: 4 real palettes, including Figma's brand system and Patreon's brand system, as the accent.
Midnight Blue #191970
shipped9 real palettes, including Confluent's brand system and SoFi's brand system put Midnight Blue beside #37b0d2, as the lead colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #37b0d2 in 10 real palettes, including Confluent's brand system and Elastic's brand system, as the supporting colour.
Coral #ff7f50
complementaryCoral sits directly opposite #37b0d2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #37b0d2
Tints & shades
Harmonies
Contrast
| #37b0d2 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.53:1 | fail | fail | fail | |
Aaon black | 8.3:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #37b0d2 as the background.
Brands using this color
Palettes built around it
Deep Water
Open in tool →Cyan and mid-blue on abyss navy with a foam highlight — the ocean at depth; the darker the surface, the brighter the water.
Lagoon
Open in tool →Turquoise and teal with a sand-yellow on white — shallow tropical water; the deep teal text is the reef.
Fonts for this mood
#37b0d2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #37b0d2
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #37b0d2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/37b0d2-a2b5be-df4e75-1f242d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md