Color

#3773ae

#3773ae
hex#3773ae
rgbrgb(55, 115, 174)
hslhsl(210, 52%, 45%)
oklchoklch(0.544 0.112 250.3)
Closest name: Campanula (#3473b7)Relative luminance 0.1613

Colors that go with #3773ae

Charcoal, Sea Green and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ae7337

#37aeae · #3737ae

#ae3773 · #73ae37

Split-complementary

Open in tool →

#ae3737 · #aeae37

#ae37ae · #ae7337 · #37ae37

Contrast

#3773ae as textRatioAAAA largeAAAFix
Aaon white
4.97:1passpassfail
  • AAA: use #2b5988 as the text (7.27:1)
Aaon black
4.23:1failpassfail
  • AA: use #3a78b6 as the text (4.54:1)
  • AAA: use #689ccf as the text (7.24:1)
  • AA: or shift the background to #f5f5f5 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3773ae as the background.

Brands using this color

Fonts for this mood

#3773ae reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3773ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3773ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3773ae-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md