Color
#373d72
#373d72rgb(55, 61, 114)hsl(234, 35%, 33%)oklch(0.382 0.09 276.4)Colors that go with #373d72
Steel Blue, Blue and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Steel Blue #4682b4
analogousshippedSteel Blue is #373d72's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped4 real palettes, including Alaska Airlines's brand system and CVS's brand system put Blue beside #373d72, as the accent.
Crimson #dc143c
shippedCrimson is paired with #373d72 in 7 real palettes, including Marvel's brand system and Casper Sleep's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #373d72: 14 real palettes, including Hinge's brand system and Jack Daniel's's brand system, as the accent.
Light Sea Green #20b2aa
shippedLight Sea Green shows up next to #373d72 in 5 real palettes, including Confluent's brand system and Lagoon, as the accent.
Midnight Blue #191970
shipped11 real palettes, including Microsoft's brand system and First Snow put Midnight Blue beside #373d72, as the accent.
Orange Red #ff4500
shippedOrange Red is paired with #373d72 in 4 real palettes, including Tumblr's brand system and Tide's brand system, as the accent.
White Smoke #f5f5f5
neutralWhite Smoke is the surface for #373d72: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy.
Real palettes that use #373d72
Tints & shades
Harmonies
Contrast
| #373d72 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 10.13:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.07:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #373d72 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#373d72 reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #373d72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/373d72-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md