Color

#3728dc

#3728dc
hex#3728dc
rgbrgb(55, 40, 220)
hslhsl(245, 72%, 51%)
oklchoklch(0.449 0.252 273.2)
Closest name: Lapis on Neptune (#1f22d2)Relative luminance 0.075

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cddc28

#2873dc · #9128dc

#dc3728 · #28dc37

Split-complementary

Open in tool →

#dc9128 · #73dc28

#dc2873 · #cddc28 · #28dc91

Contrast

#3728dc as textRatioAAAA largeAAAFix
Aaon white
8.4:1passpasspassPasses AAA — no fix needed.
Aaon black
2.5:1failfailfail
  • AA: use #7065e6 as the text (4.69:1)
  • AAA: use #958dec as the text (7.3:1)
  • AA: or shift the background to #bfbfbf (4.57:1)
  • AAA: or shift the background to #ebebeb (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3728dc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3728dc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3728dc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3728dc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3728dc-a49cc4-dfa54e-261f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md