Color

#370fd7

#370fd7
hex#370fd7
rgbrgb(55, 15, 215)
hslhsl(252, 87%, 45%)
oklchoklch(0.424 0.259 274.4)
Closest name: Busty Blue (#3300cc)Relative luminance 0.0606

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#afd70f

#0f4bd7 · #9b0fd7

#d7370f · #0fd737

Split-complementary

Open in tool →

#d79b0f · #4bd70f

#d70f4b · #afd70f · #0fd79b

Contrast

#370fd7 as textRatioAAAA largeAAAFix
Aaon white
9.49:1passpasspassPasses AAA — no fix needed.
Aaon black
2.21:1failfailfail
  • AA: use #7b5df4 as the text (4.71:1)
  • AAA: use #9e88f7 as the text (7.32:1)
  • AA: or shift the background to #b3b3b3 (4.53:1)
  • AAA: or shift the background to #dedede (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #370fd7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#370fd7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #370fd7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #370fd7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/370fd7-a99cc4-dfb64e-281f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md