Color

#368ce7

#368ce7
hex#368ce7
rgbrgb(54, 140, 231)
hslhsl(211, 79%, 56%)
oklchoklch(0.633 0.159 252.8)
Closest name: Blue Jay (#5588dd)Relative luminance 0.2531

Colors that go with #368ce7

Charcoal, Crimson and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#e79236

#36e4e7 · #3936e7

#e7368c · #8ce736

Split-complementary

Open in tool →

#e73936 · #e4e736

#e736e4 · #e79236 · #36e739

Contrast

#368ce7 as textRatioAAAA largeAAAFix
Aaon white
3.46:1failpassfail
  • AA: use #1975d7 as the text (4.6:1)
  • AAA: use #1359a4 as the text (7.02:1)
  • AA: or shift the background to #212121 (4.65:1)
Aaon black
6.06:1passpassfail
  • AAA: use #4d99ea as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #368ce7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#368ce7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #368ce7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #368ce7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/368ce7-9cabc4-df534e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md