Color

#368bb0

#368bb0
hex#368bb0
rgbrgb(54, 139, 176)
hslhsl(198, 53%, 45%)
oklchoklch(0.601 0.098 230.3)
Closest name: Blue Moon (#3992a8)Relative luminance 0.2238

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b05a36

#36b097 · #364eb0

#b0368b · #8bb036

Split-complementary

Open in tool →

#b0364e · #b09736

#9736b0 · #b05a36 · #4eb036

Contrast

#368bb0 as textRatioAAAA largeAAAFix
Aaon white
3.83:1failpassfail
  • AA: use #307c9c as the text (4.68:1)
  • AAA: use #245d75 as the text (7.25:1)
  • AA: or shift the background to #1a1a1a (4.54:1)
Aaon black
5.48:1passpassfail
  • AAA: use #449fc5 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #368bb0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#368bb0 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #368bb0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #368bb0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/368bb0-9cb3c4-df4e69-1f232d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md