Color

#349dad

#349dad
hex#349dad
rgbrgb(52, 157, 173)
hslhsl(188, 54%, 44%)
oklchoklch(0.644 0.096 209.6)
Closest name: Baltic (#279d9f)Relative luminance 0.2786

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ad4434

#34ad80 · #3460ad

#ad349d · #9dad34

Split-complementary

Open in tool →

#ad3460 · #ad8034

#8034ad · #ad4434 · #60ad34

Contrast

#349dad as textRatioAAAA largeAAAFix
Aaon white
3.2:1failpassfail
  • AA: use #2a808d as the text (4.59:1)
  • AAA: use #20606a as the text (7.14:1)
  • AA: or shift the background to #292929 (4.55:1)
Aaon black
6.57:1passpassfail
  • AAA: use #36a4b5 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #349dad as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#349dad reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #349dad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #349dad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/349dad-a2b7be-df4e81-1f252d-e9f1ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md