Color

#3473bc

#3473bc
hex#3473bc
rgbrgb(52, 115, 188)
hslhsl(212, 57%, 47%)
oklchoklch(0.551 0.131 254)
Closest name: Campanula (#3473b7)Relative luminance 0.1662

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bc7c34

#34b8bc · #3834bc

#bc3473 · #73bc34

Split-complementary

Open in tool →

#bc3834 · #b8bc34

#bc34b8 · #bc7c34 · #34bc38

Contrast

#3473bc as textRatioAAAA largeAAAFix
Aaon white
4.86:1passpassfail
  • AAA: use #275890 as the text (7.28:1)
Aaon black
4.32:1failpassfail
  • AA: use #3576c0 as the text (4.5:1)
  • AAA: use #679ad5 as the text (7.16:1)
  • AA: or shift the background to #f7f7f7 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3473bc as the background.

Brands using this color

Fonts for this mood

#3473bc reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3473bc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3473bc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3473bc-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md