Color

#3472a2

#3472a2
hex#3472a2
rgbrgb(52, 114, 162)
hslhsl(206, 51%, 42%)
oklchoklch(0.533 0.099 244.6)
Closest name: Blue Triumph (#4376ab)Relative luminance 0.1537

Colors that go with #3472a2

Charcoal, Royal Blue and Rust lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a26434

#34a29a · #343ca2

#a23472 · #72a234

Split-complementary

Open in tool →

#a2343c · #a29a34

#9a34a2 · #a26434 · #3ca234

Contrast

#3472a2 as textRatioAAAA largeAAAFix
Aaon white
5.15:1passpassfail
  • AAA: use #2a5d83 as the text (7.02:1)
Aaon black
4.07:1failpassfail
  • AA: use #387bad as the text (4.6:1)
  • AAA: use #5d9bcb as the text (7.02:1)
  • AA: or shift the background to #f0f0f0 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3472a2 as the background.

Brands using this color

Fonts for this mood

#3472a2 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3472a2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3472a2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3472a2-9caec4-df4e56-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md